Advanced Professional Certificate Course in Performance Marketing in Search and Social
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
1 Month
Pedagogy
Online
Tuition Fee
£ 100 £ 200
Advanced Professional Certificate Course in Performance Marketing in Search and Social
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Search and Social Marketing Manager
- Performance Marketing Specialist (Search and Social)
- Search Engine Marketing (SEM) Analyst
- Social Media Advertising Strategist
- Performance Marketing Coordinator (Search and Social)
- Search and Social Campaign Manager
- Search Engine Optimization (SEO) Specialist
- Social Media Analytics Manager
- Paid Search Specialist
- Performance Marketing Director (Search and Social)
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What you'll learn
Module 1
Performance Marketing-Search And Social
Advanced Professional Certificate Course in Performance Marketing-Search and Social delve into the foundations of performance marketing, exploring its evolution, significance, and essential metrics. In the Search Engine Marketing (SEM) module, unravel the intricacies of SEM, from search engine dynamics to keyword research, ad campaign creation using Google Ads, and optimizing Quality Score and Ad Rank. Seamlessly transition into the Social Media Advertising section, where you'll navigate the landscape of platforms like Facebook, Instagram, Twitter, and LinkedIn, honing skills in audience segmentation and persona development. The course culminates in Performance Marketing Strategies and Optimization, integrating SEM and social media into a unified marketing strategy. Elevate your expertise through hands-on experiences with tracking tools, analytics, and real-world case studies, ensuring you stay abreast of industry trends and emerge as a proficient performance marketing strategist.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
