Advanced Professional Certificate Course in Strategic Management and Marketing
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
1 Month
Pedagogy
Online
Tuition Fee
£ 100 £ 200
Advanced Professional Certificate Course in Strategic Management and Marketing
This Advanced Professional Certificate Course in Strategic Management and Marketing provides a comprehensive overview of strategic management concepts in the tourism and hospitality industry, covering strategic decision-making, competitiveness of tourism destinations, and the strategic marketing approaches crucial for success. Participants will delve into the tourism marketing environment, exploring business environment concepts, strategic marketing environmental trends, and the impact of environmental actors. The course further emphasizes strategic planning and analysis in tourism, including stakeholder engagement, marketing evaluation, and considerations for corporate social responsibility. Lastly, participants will gain insights into consumer attitudes and behaviors in tourism, examining human resource management, employment conditions, and the decision-making processes shaping holiday behavior.Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Professionals in the Tourism and Hospitality Industry
- Marketing Managers in Tourism and Hospitality
- Strategic Management Practitioners
- Tourism Destination Managers
- Hospitality and Tourism Executives
- Marketing and Planning Professionals in the Travel Sector
- Stakeholders in Tourism Development
- Corporate Social Responsibility Practitioners
- Individuals Interested in Tourism Marketing
- Those Seeking Expertise in Consumer Behavior in Tourism
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What you'll learn
Module 1
Strategic Management And Marketing
This Course provides a comprehensive exploration of key concepts and strategies essential for success in the dynamic realms of Tourism and Hospitality. Participants will gain expertise in Strategic Management, delving into aspects such as stakeholder engagement, marketing analysis, and evaluation of promotional campaigns. The program also covers Strategic Marketing Approaches in Tourism & Hospitality, emphasizing the significance of marketing mix, tourism marketing environment, and consumer attitudes and behaviors in shaping industry dynamics. Participants will emerge equipped with the knowledge and skills needed to navigate and excel in the competitive landscape of Tourism and Hospitality.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
