Advanced Professional Certificate in Strategic Brand Management
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
1 Month
Pedagogy
Online
Tuition Fee
£ 100 £ 200
Advanced Professional Certificate in Strategic Brand Management
Dive into the world of Strategic Brand Management, exploring the nuances of Brand Identity, Brand Equity, and Brand Launch. Gain insights into the significance of Corporate Reputation, brand positioning, and the co-creation of values in a socially conscious environment. Understand the strategic impact of environmental and ethical issues on brand image, and grasp the essentials of effective brand management strategies.Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Brand Strategist
- Brand Manager
- Corporate Communications Specialist
- Marketing Manager
- Social Media Brand Analyst
- Reputation Management Consultant
- Advertising Executive
- Brand Launch Specialist
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What you'll learn
Module 1
Strategic Brand Management
Master the art and science of building powerful brands. Explore brand identity, image, and value through frameworks like the Brand Identity Prism and Aaker's Brand Equity Model. Understand cultural and social influences on brand perception, navigate stakeholder relationships, and leverage corporate reputation for impact. Learn to launch successful brands, manage diverse portfolios, and navigate negative PR to emerge as a branding mastermind.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
