Advanced Professional Certificate in Strategic Marketing Management
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
1 Month
Pedagogy
Online
Tuition Fee
£ 100 £ 200
Advanced Professional Certificate in Strategic Marketing Management
The Advanced Professional Certificate in Strategic Marketing Management aims to equip the learner with the knowledge and practice of marketing activities and operations in today’s globalized world so that the learner meet the challenge of competing in global marketing arena with skills in product development, marketing research, strategizing for pricing, selecting distribution strategy.
The learner will gain in-depth knowledge of the consumer mind and Behaviour, cultural and global forces that shape the consumer decision-making process, international branding, dealing with international trade barriers.
Learning Outcomes
After the successful completion of the certificate, the student will be able to learn:
- Elements of consumer, Interactions, mindset and behaviours
- Culture influences on consumer needs
- Culture-based attitudes towards action, Universal vs specific perspectives
- Cross-cultural applicability of consumer behaviour concepts
- Ethnicity as identity
- Localization and globalization of consumer, Global consumer culture
- International Marketing: Protectionism, Ricardo’s Hypothesis, Trade Barriers
- Exporting product policy considerations
- Essentials of a global brand, Global branding Strategies
- Brand Piracy and protection strategies
- Packaging product for the international market
- Local and international marketing environment
- The market research process, Preparing the questionnaire and sampling procedure
- Bases of segmentation and segmentation process, Creating customer segments, Profiling
- International product and service policies; Adaptation or Standardization
- Factors influencing service Standardization, Product and service quality dimension
- What is the price, Demand led pricing and price elasticity of demand, Pricing objectives
- Setting international prices, Pricing Strategies, Cultural dimensions of price
- Choosing international distribution channels, Market coverage strategies
- Market entry strategies, International Strategic Alliances
- Identify Target Audience
- Designing the communication message, AIDAS model of effective communication
- Advertisement evaluation, Media types profiling
- Push vs. pull promotional strategies
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and get updated on current ideas in the respective field. We recommend this certificate for the following audience.
- CEO, Director, Manager, Supervisor
- Public Relation Manager
- Marketing Manager
- Brand Manager
- Communication Manager
- International Liaison Manager
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What you'll learn
Module 1
STRATEGIC MARKETING MANAGEMENT
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
