Executive Master Of Business Administration In Marketing Management
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
12 Months
Pedagogy
Blended
Tuition Fee
£ 5,500 £ 9,000
Executive Master Of Business Administration In Marketing Management
This EMBA programme in Marketing Management is designed for professionals aiming to excel in competitive markets by leveraging strategic frameworks and innovative marketing practices. Participants will explore key areas, including leadership strategies, HR policies, financial management, and data-driven decision-making. The programme emphasizes addressing contemporary challenges like globalization and technological advancements. It also integrates advanced research methods and practical applications in digital and social media marketing. Graduates will be equipped to design impactful communication strategies that align with brand objectives and market demands.
The MBA curriculum consists of at least 72 ECTS credits of postgraduate study, offered as modular fashion. MBA-candidates in the short programme complete 10 required modules/courses (60 ECTS credits), plus a final Thesis/Dissertation (12 ECTS credits) or 2 additional modules (6 ECTS credits each) all of these focused on a specific field or industry of management.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.University Progression
Entry requirement
You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through the submission of a CV, portfolio, and/or a personal statement.
English Language Proficiency:
Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
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What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This module provides the most critical information about the study course and assignment submission.
Module 2
STRATEGIC MANAGEMENT
The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organizational changes.
Module 3
STRATEGIC LEADERSHIP
This unit provides an in-depth understanding of the key principles and practice of leadership This will enhance the individuals’ knowledge, skills and attributes to effectively engage in the role and responsibilities required of an effective team player and leader of a team; being proactive in innovation and improvement to inform strategy and business planning within the organization.
Module 4
STRATEGIC HUMAN RESOURCE MANAGEMENT
The aim of this unit is to develop learners’ understanding of how the effective strategic management of human resources supports the achievement of organizational objectives in different contexts.
Module 5
STRATEGIC FINANCIAL MANAGEMENT
The aim of this unit is to enable learners to apply financial principles relevant to management in an organizational context, including analytical techniques and theories/models of management accounting, evaluation of budgetary processes, recommending funding sources and appraising investment options.
Module 6
STRATEGIC MARKETING
The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.
Module 7
ADVANCED BUSINESS RESEARCH METHODS
The aim of this unit is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
Module 8
CONTEMPORARY CHALLENGES AND STRATEGIC MARKETING
Examines current challenges in marketing and equips students with strategic solutions to navigate these complexities.
Module 9
CONTEMPORARY ISSUES AND PRINCIPLES OF MARKETING
Addresses evolving marketing principles to enhance adaptability and ensure sustained relevance in the marketplace.
Module 10
DIGITAL AND SOCIAL MEDIA MARKETING
Focuses on leveraging digital platforms and social media to build strong customer relationships and brand engagement.
Module 11
MARKETING COMMUNICATION
Explores techniques for creating cohesive marketing messages that resonate with audiences and align with organizational branding.
Module 12
THESIS IN MARKETING MANAGEMENT
Students will conduct a thesis in Marketing Management, addressing real-world challenges through innovative marketing strategies and data-driven solutions.
Testimonial
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Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
