Master of Business Administration In Media and Communications Management (MBAMCM)
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
18 Months
Pedagogy
Blended
Tuition Fee
£ 5,500 £ 9,000
Master of Business Administration In Media and Communications Management (MBAMCM)
This programme empowers future leaders with essential skills to meet the evolving demands of the media, communication, and technology sectors. Students will analyze the influence of socioeconomic and legal factors on modern business, build a solid grounding in finance and accounting, and gain practical experience in marketing and human resource management. With a strong emphasis on digital media and technology leadership, the course explores how to harness innovation for strategic growth. Graduates will be well-prepared to make impactful decisions that shape the future of media, communication, and business transformation.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.University Progression
Entry requirement
This course has no strict entry requirements. Students who hold an IPGD or SEMP following their bachelor's degree are eligible to enroll in the Master of Business Administration in Media and Communication.Request follow-up
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What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 2
BUSINESS ECONOMICS
Business economics is a field of applied economics that utilizes economic theory and quantitative methods to analyze business enterprises and the factors contributing to their organizational structures and relationships with labor, capital, and product markets. It focuses on addressing issues related to business organization, management, and strategy, including topics such as the emergence and existence of firms, their expansion strategies, the role of entrepreneurs, and the significance of organizational structure. By integrating economic principles with practical business practices, business economics aids in managerial decision-making and forward planning, aiming to optimize resource allocation and enhance organizational performance.
Module 3
Business Management
Business management is the process of planning, organizing, leading, and controlling an organization's resources—such as human, financial, and material assets—to achieve specific objectives effectively and efficiently. It encompasses various disciplines, including finance, marketing, operations, and human resources, each contributing to the overall success of the organization. Effective business management ensures that all parts of the organization work together cohesively to meet goals and adapt to changing environments. This field requires strong leadership, strategic decision-making, and problem-solving skills to navigate the complexities of modern business operations.
Module 4
EVENTS PLANNING AND MANAGEMENT
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 5
FINANCIAL MANAGEMENT
Financial management involves strategically planning, organizing, and controlling an organization's financial resources to achieve its objectives effectively. This encompasses activities such as budgeting, forecasting, investment analysis, and risk management. By ensuring optimal utilization of funds, financial management aims to maximize profitability and ensure long-term sustainability. It also includes maintaining proper cash flow to meet day-to-day expenses and planning for future financial needs. Ultimately, effective financial management supports informed decision-making and enhances organizational value.
Module 6
HUMAN RESOURCE MANAGEMENT
The management of human beings in a complex organisation- including human resource planning and development, assessment of future needs, building the personnel function to meet the needs of developing organisations, developing career paths, training programs, and policies. Resource loyalties, managing personnel to elevate individual contribution and increase quality, and lowering operational costs topics are additionally covered in this course.
Module 7
MEDIA & COMMUNICATION INDUSTRY
The media and communication industry encompasses sectors such as broadcasting, publishing, digital media, telecommunications, and advertising, all focused on content creation and distribution. Driven by rapid technological advancements, the industry is experiencing significant growth, particularly in digital platforms and streaming services. For instance, the UK's entertainment and media sector is projected to surpass £100 billion in 2025, becoming the largest in Europe. This evolution presents both opportunities and challenges, including the need for innovation and adaptation to emerging technologies.
Module 8
MANAGEMENT INFORMATION SYSTEMS
A Management Information Systems (MIS) module provides an introduction to the role of information systems in business, covering topics such as data collection, processing, storage, and distribution to support decision-making. It explores current technologies and their applications in business processes, emphasizing the integration of people, technology, and organizations. Students learn about database management, networks, and computer security, gaining skills to manage and analyze information effectively. The module prepares students to leverage technology to improve organizational performance and support strategic goals.
Module 9
MARKETING MANAGEMENT
During this course, students will learn to distinguish between the international marketing concepts of products or services. From a managerial standpoint, understanding the international marketing environment and the conditions that influence market selection, product decisions, policy and price, distribution channels, and various levels of marketing communications will be explained.
Module 10
MARKETING COMMUNICATION
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 11
OPERATIONS MANAGEMENT
The production and operation functions in business are the themes of this course. Evaluation and growth of production and operations management (POM); POM problems; productivity (planning and control) and its measurement; forecasting demand; basic qualitative and quantitative forecasting techniques in major production; inventory control; single and multiple period inventories; statistical quality control; management problems; and case studies.
Module 12
STRATEGIC MANAGEMENT
This course teaches students to comprehend the concerns and challenges that strategic management managers encounter. It introduces students to concepts, methodological techniques, and instruments that are applicable to the analysis of an organization's strategic position. Students will learn how to establish and implement strategies and policies, as well as their significant operational implications, in this course.
Module 13
Thesis Project
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
