Master of Business Administration In Sales And Marketing (MBA - SM)
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
12 Months
Pedagogy
Blended
Tuition Fee
£ 5,500 £ 9,000
Master of Business Administration In Sales And Marketing (MBA - SM)
This programme explores the dynamic world of sales and marketing, equipping students with the ability to analyze socioeconomic and legal impacts on business operations. Students will gain expertise in financial interpretation, strategic marketing, and effective communication skills to build and sustain brand loyalty. The programme emphasizes the development of essential skills in human resource management to cultivate an empowered and productive organizational culture. Graduates are prepared to make informed, strategic decisions that support sustainable growth and competitive advantage.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.University Progression
Entry requirement
This course has no strict entry requirements. Students who hold an IPGD or SEMP following their bachelor's degree are eligible to enroll in the Master of Business Administration in Sales And Marketing programme.Request follow-up
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What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This module provides the most critical information about the study course and assignment submission.
Module 2
Socioeconomic And Legal Environment
The Socioeconomic and Legal Environment module explores how economic conditions, social factors, and legal frameworks impact business operations. It covers economic indicators, social trends, business law, and regulatory compliance, with a focus on global trade, ethics, and governance. The module prepares learners to analyze these environmental influences on business strategies and decisions. Case studies offer practical insights into navigating socioeconomic and legal challenges.
Module 3
Accounting And Finance
The Accounting and Finance module covers key concepts in financial reporting, analysis, and decision-making. It includes foundational accounting principles, such as preparing financial statements (balance sheet, income statement, cash flow), budgeting, and cost management. In finance, topics include investment analysis, capital budgeting, financial markets, and risk management. This module aims to equip learners with the skills to interpret financial data, manage resources effectively, and support strategic business decisions.
Module 4
Marketing And Marketing Management
The Marketing and Marketing Management module focuses on strategies for creating, communicating, and delivering value to customers. Key topics include market research, consumer behavior, segmentation, targeting, and positioning. It also covers the marketing mix (product, price, place, promotion), digital marketing, and brand management. Learners gain skills to analyze market trends, develop effective marketing plans, and adapt to changing consumer needs and competitive landscapes. This module prepares students to make data-driven marketing decisions and create impactful campaigns.
Module 5
Human Resources Management And Management Skills
The Human Resources Management and Management Skills module covers essential HR functions and leadership skills for effective team and organizational management. Topics in HR include recruitment, talent development, performance management, compensation, and labor relations, emphasizing how to attract, retain, and develop a skilled workforce. Management skills focus on leadership, communication, decision-making, conflict resolution, and emotional intelligence. This module equips learners with tools to manage people effectively, foster a positive work culture, and align HR practices with organizational goals.
Module 6
Business Strategy
The Business Strategy module explores frameworks and tools for crafting, implementing, and evaluating organizational strategies to achieve competitive advantage. Key topics include strategic analysis, vision and mission formulation, competitive positioning, and resource allocation. It covers strategic planning processes, industry analysis, and approaches for adapting to market dynamics and technological changes. Through case studies and practical applications, learners develop skills to make high-level decisions, assess risks, and steer organizations towards long-term success.
Module 7
Marketing Communication
This module explores the essential principles and techniques of marketing communication, focusing on how to effectively convey brand messages, engage target audiences, and drive customer loyalty. Students will examine various communication channels—including digital, social media, and traditional advertising—and learn to create integrated marketing strategies that resonate across diverse markets. Through case studies and practical applications, this module prepares students to design and execute impactful campaigns that align with brand identity and strategic goals, enhancing overall market presence and customer engagement.
Module 8
GRADUATION PROJECT
The Graduation Project module is a capstone experience where students apply their knowledge and skills to a real-world business challenge or research topic. Students identify a relevant issue, conduct in-depth research or analysis, and develop a solution or strategy, often in consultation with a mentor or advisor. This project emphasizes critical thinking, problem-solving, and practical application, culminating in a comprehensive report and presentation. The goal is to demonstrate mastery in a specific area of study and readiness for professional or academic advancement.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
