PhD in Marketing
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
36 Months
Pedagogy
Blended
Tuition Fee
£ 8,000 £ 14,000
PhD in Marketing
The PhD program in Marketing is a rigorous and flexible program that can be completed entirely online. The course is designed for business students, managers, practitioners, and leaders who want to develop high-level knowledge, research, and analytical skills to solve complex business problems. Unlike master's programs, the PhD program emphasizes the practical application of theory to real-world business challenges. The course is designed to promote a transformative learning process that enhances research skills and enables students to view business situations differently. Students will learn to apply research methods and find solutions promoting organizational efficiency, growth, and long-term sustainability.This program offers flexibility while maintaining its rigorous standards, as it can be fully completed online. Students are free to determine the pace at which they progress through the program. The duration of the program varies significantly depending on the path selected by the student (Coursework vs Research). While most students typically earn their qualification within three years of enrolling, the research pathway may lead to a qualification in less time.
The MSBM PhD in Marketing program emphasizes the application of research to real-world business challenges, enabling executives, managers, and practitioners to implement what they have learned in their organizations in real-time. Our aim is to cultivate our students' expertise in all areas of marketing. The coursework will also focus on enhancing research, writing, presentation, critical and analytical thinking, and change management skills.
After finishing the program, students will have the ability to:
- Utilize research methodologies to examine business situations and solve business challenges.
- Carry out primary and secondary research to comprehend business challenges.
- To forecast results, utilise an in-depth understanding of relevant marketing and business principles and practices.
- Develop advanced business communication skills.
- Clearly and effectively express complex concepts, strategies, plans, and tactics.
- Create insightful reports that employ data collection, cleaning, interpretation, and engaging data visualization.
- Participate in academic and professional research activities that may result in peer-reviewed journal publications.
- Develop advanced skills in applying strong research methodologies, study design, and study conduct to generate a thesis as part of the program's requirements for the award of the doctorate degree.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
Master’s or an equivalent recognized academic title in Business and Management
Master’s or an equivalent recognized academic title in any discipline with over five years of managerial and/or business experience
Bachelor’s degree or an equivalent recognized academic title in any discipline with over eight years of managerial and/or business experience
English Language Proficiency:
Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
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What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This module provides the most critical information about the study course and assignment submission.
Module 2
ADVANCED BUSINESS THEORIES
The course aims at helping PhD candidates develop an appreciation for the intellectual growth of business as a discipline. Students will have an opportunity to view the historical growth of the field from an economic to a behaviourally-based discipline. By studying multiple articles on each topic, students will gain an understanding of the way academic knowledge is developed as well as being exposed to contemporary social science methods.
Module 3
ADVANCED MANAGEMENT
This module captures the essence of research in advanced theory and practice of business management that include areas such as Analysis of modern management theories, Development of organizations, Dynamics of organizational behaviour and relationship to effective administration in addition to the Models of communication, motivation, and leadership.
Module 4
ADVANCED HUMAN RESOURCE MANAGEMENT
This module will aim at the management of human beings in a complex organisation; recruiting, selecting, training, promoting & motivating human beings. Increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs.
Module 5
ADVANCED RESEARCH METHODS
This module will equip students with the qualitative and quantitative principles to undertake research at the doctorate level. The research principles will include a review of theoretical principles informed by Research Philosophy and Research Approach along with empirical research principles involving Research Strategy, Data Collection Method and Data Analysis Method. Additionally, students will be equipped to make appropriate judgements based on ethical practices during the PhD research.
Module 6
GLOBAL FINANCIAL MANAGEMENT
The objective of this course is to provide the principles of asset valuation and financing in competitive global financial markets. The course is organized around the three main ideas in Finance: The time value of money, Diversification and risk, Arbitrage and hedging. The time value of money is a basic determinant in the valuation of assets such as bonds, stocks, futures, and options. The classes on diversification and risk provide a thorough grounding in the trade-off between risk and return given by modern portfolio theory. In discussing arbitrage and hedging, we demonstrate how to hedge market risk, interest rate risk, and foreign exchange risk. This involves using futures and options.
Module 7
ORGANIZATIONAL BEHAVIOUR
Theoretical statements of individual and group behaviour in organizations will be examined in this course. Student presentations and discussions will include detailed treatments of organization design, change, and reorganization, as well as inter-organizational relationships.
Module 8
Segment 2 - RESEARCH/THESIS
Here, in this segment, you will produce an academic standard research report. This segment will last nominally for two years.
Module 9
STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS
The course presents conceptual frameworks and models which will assist students to analyze competitive situations and strategic dilemmas and gaining insight into strategic management. This course will provide a synthesis of previous course materials within the business programmes. Lectures are supplemented with case studies.
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Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
