Professional Certificate Course in Analysis and Forecasting in Digital Marketing
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 40 £ 100
Professional Certificate Course in Analysis and Forecasting in Digital Marketing
⦁ Apply SWOT Analysis Techniques to Assess the Strengths, Weaknesses, Opportunities, and Threats Inherent in Digital Marketing Strategies.
⦁ Utilise TOWS Matrix Analysis to Strategise Digital Marketing Plans by Aligning Internal Strengths and Weaknesses with External Opportunities and Threats.
⦁ Demonstrate Proficiency in Scenario Planning for Digital Marketing, Forecasting Future Trends, and Anticipating Outcomes to Develop Effective Strategies.
⦁ Understand and Implement Strategies in Digital Marketing That Create and Deliver Value Propositions Aligned with Target Audience Needs.
⦁ Explore and Navigate Different Marketing Intelligence Systems and Software Tools Used in Digital Marketing to Interpret Data and Derive Actionable Insights.
⦁ Classify Diverse Digital Media Types in Marketing Campaigns and Apply Measurement Metrics to Assess Their Effectiveness and Performance.
⦁ Create and Use a Digital Marketing Scorecard to Evaluate and Monitor Key Performance Indicators (KPIs) to Measure the Success of Digital Marketing Campaigns.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Digital Marketing Analyst
- Marketing Strategy Consultant
- Digital Marketing Planner
- Marketing Intelligence Specialist
- Digital Media Analyst
- Marketing Performance Manager
- Digital Marketing Strategist
- Marketing Data Scientist
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What you'll learn
Module 1
Analysis And Forecasting In Digital Marketing
The Analysis and Forecasting in Digital Marketing course empowers participants with strategic skills and methodologies to navigate the complexities of digital marketing landscapes. This course is ideal for professionals seeking to enhance their analytical proficiency and drive strategic decision-making in the realm of digital marketing.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
