Professional Certificate Course in Concepts in Digital Branding

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Concepts in Digital Branding

This course aims to provide the learners with an in-depth understanding of online brand positioning and marketing strategies. Upon completion of this course, learners will be equipped with the knowledge and skills to establish a strong brand image and develop effective marketing strategies that cater to the online market.



After the successful completion of the course, you will be able to learn about the following,
  • Online Brand Positioning Strategy.
  • Ways to Establish Brand Trust Online.
  • Concept and Advantages of Online Marketing Synergy.
  • Outsourcing and in-house branding.
  • Concept of global and local marketing.
  • Significance of Localised Branding and Global Branding.
  • Steps to Create Localisation in Branding.
  • Financial Impact of Good Branding.
  • Concept of Brand Perception.
  • Ways to Measure Brand Perception.
  • Tools to measure brand awareness.
  • Key Performance Indicators or KPI For Brand Success.
  • Steps in Continuous Brand Improvement.
  • Calculating ROI for Branding.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Managers
  • Brand Managers
  • Digital Marketing Managers
  • Social Media Managers
  • E-commerce Managers
  • Business Owners
  • Marketing Consultants
  • Advertising Executives
  • Sales Managers
  • Product Managers

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What you'll learn

Module 1

Concepts In Digital Branding

The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.