Professional Certificate Course in Conceptual Construct of Marketing Communication
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 40 £ 100
Professional Certificate Course in Conceptual Construct of Marketing Communication
The aim of this course is to equip learners with the knowledge and skills required to create effective marketing communication strategies. By the end of the course, learners will have a thorough understanding of the different disciplines and approaches to marketing communication and will be able to apply this knowledge to develop and implement successful marketing campaigns. Learners will also gain an understanding of the role of communication in managing stakeholder relationships, crisis management, and sponsorship. This course will help learners develop critical thinking and problem-solving skills, as well as enhance their creativity and communication abilities.
After the successful completion of the course, you will be able to learn about the following,
- Advertising and Strategy.
- Advertising Models and Concepts.
- Public Relations.
- Publics or Stakeholders.
- Crisis Management.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing managers
- Advertising executives
- Public relations specialists
- Brand managers
- Communication professionals
- Marketing professionals
- Business owners or entrepreneurs
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What you'll learn
Module 1
Discipline And Approaches To Marketing Communication
This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, public or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
