Professional Certificate Course in Consumer Behaviour in Different Organizational Contexts
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Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 40 £ 100
Professional Certificate Course in Consumer Behaviour in Different Organizational Contexts
This course aims to explore the different types of customers and their behaviour, with a focus on B2B, B2C, and C2C contexts, as well as the impact of social influences on consumer intentions and behaviour. Additionally, the course will examine how consumer behaviour varies in different organizational and marketing contexts, providing students with a comprehensive understanding of the factors that influence consumer decision-making.
After the successful completion of the course, you will be able to learn about the following,
- What are the types of customers?
- Consumer behaviour in B2B, B2C and C2C context.
- Consumer behaviour in different organisational contexts.
- Marketing Context in C2C vs B2C vs B2B.
- Social influences on intentions and behaviour.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Organizational Behaviour Analyst
- Market Research Manager
- B2B Marketing Specialist
- Consumer Insights Consultant
- Business Development Manager
- Corporate Strategy Manager
- Customer Experience Designer
- Sales Operations Manager
- Key Account Manager
- Procurement Specialist
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What you'll learn
Module 1
Consumer Behaviour In Different Organizational Contexts
This course aims to provide a comprehensive understanding of the various types of customers, consumer behaviour in different contexts (B2B, B2C, and C2C), the impact of social influences on consumer intentions and behavior, and the role of marketing context in C2C, B2C, and B2B settings.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
