Professional Certificate Course in Digital Marketing Tools

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Digital Marketing Tools

In today's digital landscape, proficiency in leveraging various digital marketing tools is essential for success. This course provides a holistic exploration of tools across social media, mobile marketing, SEO, data analytics, PPC/SEM, and the Google Display Network. Participants will gain practical insights into selecting, utilizing, and optimizing these tools to enhance their digital marketing strategies.

After the successful completion of the course, you will be able to learn about the following,

  • Define various types of social media marketing and differentiate their applications in digital marketing strategies.
  • Identify and categorize digital marketing tools, including their features and functionalities in the context of online promotion.
  • Recognize and evaluate social media tools, understanding their role in enhancing social media marketing efforts.
  • Explore mobile marketing tools, examining their applications and significance in reaching and engaging mobile audiences effectively.
  • Examine SEO marketing tools, gaining proficiency in utilizing tools that optimize website visibility and search engine rankings.
  • Evaluate data analytics and reporting tools, acquiring the skills to analyze marketing performance and make data-driven decisions.
  • Comprehend the principles and practices of pay-per-click (PPC) and Search Engine Marketing (SEM), understanding their role in driving targeted traffic.
  • Explore the functionalities and advantages of the Google Display Network (GDN) in digital advertising strategies.



Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Digital Marketing Tools Specialist
  • Social Media Tools Analyst
  • Mobile Marketing Strategist
  • SEO Tools Consultant
  • Data Analytics and Reporting Specialist
  • PPC/SEM Specialist
  • GDN Advertising Manager
  • Digital Marketing Technology Consultant

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What you'll learn

Module 1

Digital Marketing Tools

The Digital Marketing Tools course equips participants with a robust skill set to navigate the multifaceted world of online promotion. From understanding social media nuances to mastering data analytics for informed decision-making, this course empowers individuals to excel in various job roles, ranging from tool specialists to technology consultants in the ever-evolving field of digital marketing.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.