Professional Certificate Course in External and Internal Environment for Designing Marketing Plan

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in External and Internal Environment for Designing Marketing Plan

This course provides a holistic perspective on market planning by examining both external and internal environments. From dissecting industry competitiveness using Porter’s Five Forces to strategic analysis with McKinsey’s Seven S Model, participants will gain insights into the intricacies of effective marketing strategies.

After the successful completion of the course, you will be able to learn about the following,

  • Develop the ability to define and understand the components of the marketing environment.
  • Acquire knowledge and skills related to implementing innovation in marketing strategies.
  • Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments.
  • Understand and apply the BCG matrix for strategic analysis of a product or business portfolio.
  • Develop a comprehensive understanding of Porter’s Five Forces model for analyzing industry competitiveness.
  • Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives.
  • Familiarize yourself with McKinsey’s Seven S Model for organizational analysis and strategic planning.


Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Strategist
  • Market Analyst
  • Corporate Social Responsibility Manager
  • Strategic Planner
  • Innovation Specialist
  • Product Portfolio Manager
  • Industry Analyst
  • Marketing Environment Analyst

Request follow-up

Fill in the form below and one of our student advisors will contact you soon.

What you'll learn

Module 1

External And Internal Environment For Designing Marketing Plan

This course empowers participants to navigate the complexities of marketing by examining external and internal dynamics. From mastering PESTLE analysis for environmental assessment to leveraging McKinsey’s Seven S Model for strategic planning, participants will acquire the expertise needed for diverse roles, including Marketing Strategist, CSR Manager, and Market Analyst.

 
 

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

Avatar
Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

Avatar
Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

Avatar
Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.