Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour

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Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour

This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies.

Upon completion, participants will master:

  • Importance and factors influencing consumer behavior, its types, and group influences.
  • Varied forms of reference groups shaping consumer decisions.
  • Nature and types of consumer involvement in buying behavior.
  • Insights into consumer buying behavior dynamics.
  • Understanding diffusion of innovation and the innovation adoption curve.
  • Impact of technology on consumer behavior and decision-making for new products.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Consumer Behaviour Analyst
  • Market Research Manager
  • Behavioural Economist
  • Consumer Insights Consultant
  • Decision Making Strategist
  • Consumer Psychology Researcher
  • Consumer Insights Analyst
  • Behavioral Scientist
  • Market Intelligence Specialist
  • Customer Experience Designer

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What you'll learn

Module 1

Factors Influencing Consumer Decision Making Behaviour

In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies.

4 Lectures
1 Quiz

Testimonial

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Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.