Professional Certificate Course in Managing the E-Enterprise

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

ÂŁ 40 ÂŁ 100

Professional Certificate Course in Managing the E-Enterprise

The aim of this course is to provide a comprehensive understanding of e-commerce and its organizational structure. By the end of this course, students will be able to compare conventional design and e-organization, understand the concept and dynamics of e-retailing, and apply the concept of e-services. 

After the successful completion of the course, you will be able to learn about the following,
  • Compare Conventional Design and E-Organization
  • Understand E-commerce Enterprise’s Organizational Structure
  • Understand the concept and dynamics of E-Retailing
  • Understand and utilize a Conversion Funnel
  • Understand and apply the concept of E-services.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
  • E-commerce Manager
  • Chief Digital Officer
  • Digital Marketing Manager
  • Online Business Manager
  • Web Analytics Manager
  • Social Media Manager
  • Customer Relationship Manager




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What you'll learn

Module 1

Managing The E-Enterprise

The aim of this course is to provide a comprehensive understanding of e-commerce and its organizational structure. By the end of this course, students will be able to compare conventional design and e-organization, understand the concept and dynamics of e-retailing, and apply the concept of e-services. They will also be able to utilize a conversion funnel to analyze customer behavior and optimize the e-commerce experience. This course aims to equip students with the skills and knowledge necessary to succeed in the ever-evolving e-commerce industry.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.