Professional Certificate Course in Marketing Communication Strategy and Planning

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Marketing Communication Strategy and Planning

The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices. By the end of the course, participants should be able to develop and implement effective marketing communication strategies that align with business objectives, target the right audience, convey compelling messages, and generate measurable results.

After the successful completion of the course, you will be able to learn about the following,

  • Understand and apply the concept of Market Segmentation.
  • Develop a Marketing Communications Plan.
  • Understand the Marketing Communications Planning Framework.
  • Understand the concept of Positioning and Repositioning.
  • Understand the nature and application of Marketing Communication Theories.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Manager
  • Communications Manager
  • Public Relations Specialist
  • Brand Manager
  • Advertising Executive
  • Social Media Manager
  • Content Marketing Specialist
  • Digital Marketing Manager
  • Product Manager
  • Sales Manager

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What you'll learn

Module 1

Marketing Communication Strategy And Planning

The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.