Professional Certificate Course in Marketing Research Process
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 40 £ 100
Professional Certificate Course in Marketing Research Process
The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them.
After the successful completion of the course, you will be able to learn about the following,
- Marketing Research.
- Types of Marketing Research.
- Marketing Research Methods.
- Importance of Market Research.
- The Key Aspects of Market Research.
- Marketing Research Process.
- Marketing Research Principles & Ethics.
- Marketing Research Examples.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Market Research Analyst
- Marketing Research Coordinator
- Research Manager
- Consumer Insights Analyst
- Marketing Data Analyst
- Market Intelligence Manager
- Customer Insights Manager
- Marketing Strategist
- Brand Manager
- Product Development Manager.
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What you'll learn
Module 1
Marketing Research Process
This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
