Professional Certificate Course in Programmatic Advertising

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Programmatic Advertising

The course aims to empower participants with the ability to identify and classify various types of programmatic transactions. Participants will explore methods for monitoring, controlling, and tracking programmatic advertising campaigns, ensuring optimal performance and return on investment. Additionally, the course will guide participants in differentiating programmatic advertising from traditional ad-buying methods, laying the groundwork for a paradigm shift in advertising strategies.


After the successful completion of the course, you will be able to learn about the following,

  • Define programmatic advertising and explain its role in digital marketing.
  • Compare programmatic advertising with real-time bidding and evaluate the advantages and limitations of each approach.
  • Identify and classify the different types of programmatic transactions.
  • Analyze and apply methods for monitoring, controlling, and tracking programmatic advertising campaigns.
  • Differentiate programmatic advertising from traditional ad-buying methods.
  • Categorize the different types of programmatic advertising.
  • Evaluate the key metrics used in programmatic advertising.
  • Select appropriate tools and platforms for creating and managing programmatic advertising campaigns.
  • Assess the legal and ethical considerations that apply to programmatic advertising.
  • Develop effective programmatic ads.
  • Collaborate effectively with other stakeholders in programmatic advertising campaigns.
  • Explore the current trends and future directions of programmatic advertising.


Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Programmatic Advertising Specialist
  • Real-Time Bidding Analyst
  • Programmatic Campaign Manager
  • Transaction Types Analyst
  • Metrics Evaluation Expert
  • AdTech Tools and Platforms Specialist
  • Ethics and Compliance Officer - Programmatic Advertising
  • Programmatic Advertising Creative Developer
  • Collaboration Coordinator - Programmatic Campaigns
  • Programmatic Trends Analyst

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What you'll learn

Module 1

Programmatic Advertising

Embark on a comprehensive journey into the realm of programmatic advertising, designed to equip professionals with the skills and knowledge necessary for success in the dynamic digital marketing landscape.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.