Professional Certificate Course in Strategic Positioning In the Business Environment
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Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 40 £ 100
Professional Certificate Course in Strategic Positioning In the Business Environment
The aim of this course is to provide learners with a comprehensive understanding of strategic positioning and the steps involved in the process. Learners will also gain an understanding of the Ansoff Matrix and Bowman's Strategic Clock, as well as an understanding of strategic options, product life cycle, and its goals.
After the successful completion of the course, you will be able to learn about the following,
- Defining Strategic Positioning.
- Steps Involved in strategic Positioning.
- AnsSteps Involved in strategic Positioning.
- off Matrix In positioning.
- Bowman’s Strategic Clock.
- Understand Strategic Options.
- Product Life Cycle and its goals.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Business Owners and Entrepreneurs
- Marketing Managers and Executives
- Product Managers and Brand Managers
- Sales Managers and Representatives
- Strategy Planners
- Business Development Managers
- Management Consultants
- Financial Analysts
- Marketing Researchers
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What you'll learn
Module 1
Strategic Positioning In The Business Environment
Strategic positioning is a critical component of any business strategy. It involves identifying and defining the unique characteristics and competitive advantages of a company, product, or service, and positioning it in the market to achieve its goals. This course will provide learners with a comprehensive understanding of strategic positioning, including the steps involved in the process, the Ansoff Matrix, Bowman's Strategic Clock, strategic options, product life cycle, and its goals.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
