Professional Certificate Course in Strategic Role of Branding in Marketing Communication

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Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Strategic Role of Branding in Marketing Communication

The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand.

After the successful completion of the course, you will be able to learn about the following,
  • Branding And The Role Of Marketing Communications.
  • Brand Portfolios: Architecture And Forms.
  • Business-To-Business Branding.
  • Online Branding.
  • Brand Equity.
  • Corporate Identity, Reputation And Branding.
  • Corporate Identity Or Corporate Branding.
  • Corporate Communications.
  • Corporate Reputation. 
  • Financial Resources For Marketing Communications.
  • Trends In Promotional Expenditure.
  • Profit Impact On Market Strategy.
  • Sales Promotion.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Managers & Brand Managers.
  • Communication Managers & Marketing Executives.
  • Business Development Managers & Sales Managers.
  • Advertising Executives.
  • Public Relations Managers & Product Managers.




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What you'll learn

Module 1

Strategic Role Of Branding In Marketing Communication

This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.