Professional Certificate Course in Tourism Marketing Environment

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Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

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Professional Certificate Course in Tourism Marketing Environment

This Professional Certificate Course in Tourism Marketing Environment provides a comprehensive overview of the business environment's impact on strategic tourism marketing. Participants will delve into the significance of understanding and adapting to dynamic marketing landscapes, exploring key trends and the roles of environmental actors. Through 15 intensive sessions, learners will master the concepts and nuances of two distinct types of tourism marketing environments.

After the successful completion of the course, you will be able to learn about the following:

  • The concept of business environment.
  • The importance of business environment.
  • The concept of strategic marketing environment.
  • The various trends in tourism marketing landscape.
  • The two types of tourism marketing environment.
  • The concept of tourism marketing environmental actors.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,

  • Marketing Professionals in the Tourism Industry
  • Tourism Managers and Executives
  • Business Development Specialists
  • Hospitality Industry Professionals
  • Travel Agency Owners and Staff
  • Destination Management Professionals
  • Event Planners in Tourism
  • Tourism Policy Analysts
  • Academic Researchers in Tourism
  • Entrepreneurs in the Tourism Sector

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What you'll learn

Module 1

Tourism Marketing Environment

This Professional Certificate Course in Tourism Marketing Environment provides a comprehensive exploration of the intricate relationship between business dynamics and strategic marketing in the tourism sector. Participants will gain a profound understanding of the business environment's role, emphasizing its significance in shaping strategic marketing approaches. The course covers essential topics, including the concept of strategic marketing environment, current trends in the tourism marketing landscape, and the dual nature of tourism marketing environments. Additionally, participants will unravel the roles played by various environmental actors, contributing to a holistic comprehension of effective tourism marketing strategies. By the end of the course, learners will possess a strategic mindset, capable of navigating the ever-evolving tourism industry with proficiency and foresight.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Grigore C.

I consider this course very useful, containing a large volume of necessary information needed for my professional development within my daily activities at my w...

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Jekaterina S.

Great course to refresh your knowledge or dig into new topic. Very useful for managers who want need to develop strategical thinking and get a "helicopter view"...

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Marina Y.

This course is quite detailed and it conveys some aspects which the students tend to forget or to which they usually do not pay enough attention.