Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 40 £ 100
Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks
"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits.
Upon completion, you'll gain insights into:
- The marketing mix's impact on consumer decision-making
- Influence of new technologies on consumer behaviour
- Models for organizational decision-making
- Intersection of marketing practices and consumer behaviour
- Correlations between consumer behaviour and marketing segmentation, targeting, and positioning
- Understanding the decision-making unit (DMU)
- Perceived risk in consumer decisions
- Evolution of buyer behaviour and media habits"
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Behaviour Analyst
- Decision Making Strategist
- Market Research Manager
- Risk Management Consultant
- Consumer Insights Specialist
- Behavioral Economist
- Market Intelligence Analyst
- Customer Experience Designer
- Consumer Psychology Researcher
- Marketing Strategy Manager
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What you'll learn
Module 1
Understanding Consumer Decision Making Dynamics And Risks
This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
