Professional Certificate Course in Understanding Customer Relationship Management

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Understanding Customer Relationship Management

This comprehensive course is designed to offer insights into the fundamental concepts and principles of customer relationship management (CRM), encompassing its application in diverse commercial settings, the array of available CRM technologies, and the pivotal attributes characterizing CRM systems. It delves into the correlation between CRM and customer experience, explores the advantages of adopting CRM systems, and elucidates the foundational principles essential for effective CRM strategies.

Upon successful completion, participants will gain proficiency in the following areas:

  1. Understanding the core concepts of customer relationship management.
  2. Exploring the commercial contexts in which CRM operates.
  3. Identifying various types of Customer Relationship Management Technology.
  4. Comprehending the key features integral to a CRM System.
  5. Analyzing the interconnectedness of CRM and Customer Experience.
  6. Recognizing the primary benefits associated with CRM implementation.
  7. Grasping the underlying principles that guide effective CRM practices.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • CRM Manager
  • Relationship Marketing Manager
  • Customer Experience Manager
  • Sales Operations Manager
  • Customer Retention Specialist
  • Business Development Manager
  • Account Manager
  • Customer Success Manager
  • CRM Implementation Consultant
  • Marketing Automation Specialist





Request follow-up

Fill in the form below and one of our student advisors will contact you soon.

What you'll learn

Module 1

Understanding Customer Relationship Management

This course aims to provide an overview of the concepts and principles of customer relationship management, the commercial contexts in which it is used, the various types of CRM technology available, and the key features of a CRM system.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

Avatar
Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

Avatar
Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

Avatar
Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.