Professional Certificate Course in Understanding Marketing Data

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Tuition Fee

£ 40 £ 100

Professional Certificate Course in Understanding Marketing Data

In today's data-driven world, marketing data is essential for effective decision-making and strategic planning. This course delves deep into the various sources of marketing data, data mining techniques, data privacy regulations, online data collection methods, and the implementation of Electronic Customer Relationship Management (ECRM) systems.

After the successful completion of the course, you will be able to learn about the following,

  • Identify various sources of marketing data and comprehend the components of data strategy.
  • Analyze data mining techniques and recognize data privacy issues, particularly within the UK or EU regulations.
  • Evaluate online data collection methods and the implementation of Electronic Customer Relationship Management (ECRM) systems.
  • Implement data cleansing techniques to ensure the accuracy and reliability of marketing data.
  • Integrate analytics tools and methodologies to derive actionable insights from marketing data.
  • Explore the concept of social identity and its significance in marketing strategies.
  • Examine the concept of a business's digital footprint and its impact on online presence and branding.
  • Understand the concept of technographics and its application in targeting specific consumer segments based on technology usage.


Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Data Strategy Analyst
  • Data Privacy Specialist
  • ECRM Implementation Manager
  • Data Cleansing Consultant
  • Analytics Integration Specialist
  • Social Identity Strategist
  • Digital Branding Manager
  • Technographics Analyst

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What you'll learn

Module 1

Understanding Marketing Data

The Understanding Marketing Data course equips participants with essential skills and knowledge to navigate the complex landscape of marketing data. This course is ideal for professionals seeking to enhance their proficiency in leveraging marketing data to drive business growth and innovation.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.