Professional Certificate Course in Understanding Marketing Philosophy and Thought
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Tuition Fee
£ 40 £ 100
Professional Certificate Course in Understanding Marketing Philosophy and Thought
The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following,
- Understand the influence of culture on consumer behavior with marketing communication as a moderator.
- Understand the direct influence of marketing communication on consumer behavior.
- Understand the influence of psychological factors on purchasing decisions.
- Marketing as a set of tools and business philosophy.
- The nature of scientific paradigms.
- Philosophical thoughts such as what do we know? And how do we know?
- Marketing development as a science and historical context of early science.
- Theory verification versus theory discovery.
- Methods bias in marketing research.
- Suitable paradigm for marketing and the process of scientific marketing research.
- Understand theory first or data first?
- Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.
- Understand the view of reality and marketing research reliance on realism and relativism.
- Marketing planning conceptual framework.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- CEO, Director, Manager, Supervisor
- Marketing professionals seeking to expand their knowledge and skills.
- Students studying marketing or related fields.
- Business owners and entrepreneurs.
- Researchers and academics who are interested in the philosophy and methodology of marketing research.
- Professionals in related fields such as advertising, public relations, and market research.
- Anyone who wants to understand the basics of marketing.
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What you'll learn
Module 1
Marketing As A Science Advance Marketing Theory And Philosophical Thoughts
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
