Special Executive Programme In Current Issues In Marketing

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Months

Pedagogy

Online

Tuition Fee

ÂŁ 400 ÂŁ 850

Special Executive Programme In Current Issues In Marketing

This course explores the complexities of consumer interactions, culture-based attitudes, and global marketing trends. Students will learn about international marketing challenges, global branding strategies, and the impact of cultural dynamics on marketing decisions.

 

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

Entry requirement

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:

  • Global Marketing Manager
  • International Brand Strategist
  • Consumer Insights Analyst
  • Marketing Research Specialist
  • Cultural Marketing Consultant
  • Product Marketing Manager
  • International Trade Analyst
  • Advertising Campaign Manager
  • Pricing Strategy Analyst
  • Market Entry Consultant

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What you'll learn

Module 1

ASSIGNMENT & STUDY GUIDELINES

This module provides the most critical information about the study course and assignment submission.

8 Lectures

Module 2

Current Issues In Marketing

This course addresses critical topics in contemporary marketing, emphasizing the intersection of consumer behavior, cultural identity, and global marketing strategies. Students will delve into the effects of globalization on branding, pricing, and market entry, as well as the challenges posed by international trade barriers and cultural differences. A blend of theory and case studies ensures a practical understanding of these global marketing issues.

18 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.