Special Executive Programme in Marketing Management
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.
Duration
2 Months
Pedagogy
Online
Tuition Fee
£ 400 £ 850
Special Executive Programme in Marketing Management
This course provides an in-depth understanding of marketing management, focusing on competitive strategies like Porter’s generic strategies, core competencies, and market dominance. Students will explore marketing tactics such as pricing, promotion, and distribution, along with how strategic vision, mission, and corporate culture shape business success. The course also covers market segmentation, targeting strategies, and customer relationship marketing.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:
- Marketing Manager
- Strategic Marketing Consultant
- Brand Manager
- Product Marketing Manager
- Market Research Analyst
- Advertising Account Manager
- Business Development Manager
- Corporate Communications Manager
- Digital Marketing Manager
- Trade Marketing Manager
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What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This module provides the most critical information about the study course and assignment submission.
Module 2
Marketing Management
Marketing Management introduces students to key strategic concepts that drive marketing success. It covers comparative strategies like Porter’s models, market dominance techniques, and contemporary marketing tactics for pricing, promotion, and distribution. Students will gain a comprehensive understanding of how to craft and implement effective marketing strategies that align with corporate goals.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
