Special Executive Programme In Performance Marketing In Search And Social

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you’re a beginner or already an expert.

Duration

2 Months

Pedagogy

Online

Tuition Fee

ÂŁ 400 ÂŁ 850

Special Executive Programme In Performance Marketing In Search And Social

This course introduces performance marketing in digital landscapes, focusing on search engine marketing (SEM) and social media advertising. It explores strategies to optimize campaigns, track performance, and improve ROI using various tools and best practices.

 

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:

  • Search Engine Marketing (SEM) Specialist
  • Performance Marketing Manager
  • Social Media Advertising Specialist
  • Digital Marketing Analyst
  • Paid Media Strategist
  • PPC Campaign Manager
  • Marketing Data Analyst
  • E-commerce Marketing Manager
  • Conversion Rate Optimization Specialist
  • Digital Advertising Consultant

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What you'll learn

Module 1

ASSIGNMENT & STUDY GUIDELINES

This module provides the most critical information about the study course and assignment submission.

8 Lectures

Module 2

Performance Marketing In Search And Social

The course covers the evolution and essentials of performance marketing, emphasizing SEM and social media advertising. Learners will explore key performance metrics, strategies for audience targeting, and methods to track campaign success. Through practical case studies and tools like Google Analytics and Facebook Pixel, students will develop expertise in optimizing digital marketing efforts.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Stella H.

The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.

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Richard K.

An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.

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Nancy L.

What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.